In Brazil, the fast growth of e-commerce has increasingly demanded higher operational efficiency from logistics centers.
A key player in the equipment industry supporting the retail and logistics ecosystem needed to deliver new technological solutions adapted to this fast‑evolving environment.
This company supplies automatic packaging systems used for sealing packages and printing directly on customized polyethylene (PE) packaging. In this process, variable information mainly addressing and order identification is printed directly onto the film of the packaging used to ship products.
The application requires:
- High printing reliability
- Excellent data legibility
- Strong mechanical resistance
- Compatibility with flexible substrates, particularly PE films
The Challenge
Everything was running smoothly with the ribbon already in place, until Brazil’s e‑commerce market took off, pushing the customer to handle far higher production volumes than before.
As a result, the mechanical system of the printers was already operating close to its production capacity limits. One of the factors impacting process efficiency was the frequency of ribbon roll changes, which caused:
- Production downtime
- Reduced line productivity
- Increased mechanical wear on the printer opening and closing system
Given this scenario, our distributor reached out to ARMOR‑IIMAK to help increase process efficiency without requiring any changes to the existing equipment.
The Solution: AWR XL
After analyzing the application, the ARMOR-IIMAK Brazil team recommended the AWR XL, the best option for this highly demanding environment.
The AWR XL is the latest generation of wax ribbons from ARMOR-IIMAK. It stands out for its highly advanced eco-design and its ability to meet growing demands for performance, productivity, and durability.
In addition to the excellent print quality it delivers on the substrates used, the AWR XL’s main advantage lies in its extra-long roll length, made possible by the revolutionary 3.35µm PET film, which allows:
- Significant reduction in ribbon changes ,
- Fewer machine stoppages,
- Higher line productivity
Another relevant benefit identified was the reduction in mechanical wear on the equipment.
Since printers need to be opened less frequently for ribbon replacement, there is less wear on the locking components and the mechanical system of the printer.
This contributes to lower maintenance costs and increased equipment lifespan.
Achieved Results
During the tests, the customer was positively surprised by the performance of the solution, especially regarding the combination of:
- Consistent print quality
- Greater operational efficiency
- Potential reductions in indirect maintenance costs
Ultimately, AWR XL provided this client with an immediate performance boost, significantly improving productivity without requiring any equipment changes or major investments. It’s a simple, competitive solution that can support the rapid growth of e-commerce businesses in Brazil.
